UNICEF Panama – Digital Campaign with Youth Participants

Graphic Design & Layout Concept Design & Visual Identity Social Media Video editing UNICEF Panama Youth



About theProject




Product

Production of a digital campaign with youth participants named #NadaNosDetiene

Performance

Art direction of the campaign, graphic design of digital assets and video editing.


Description

In May 2020, Aliados por la Niñez launched, in collaboration with UNICEF Panama, a survey with 300 youth participants to get to know their experiences and opinions during the COVID-19 pandemic lockdown. UNICEF Panama asked Phoenix Design Aid to produce a digital campaign to showcase the results of the survey and to promote two virtual panels with youth representatives from different organizations.

Based on the client’s needs, Phoenix Design Aid was responsible for creating a digital campaign under the name #NadaNosDetiene (#NothingStopUs). For this digital campaign, we provided the art direction, including an analysis of the survey results, production of the creative concept, development of the visual identity, an outreach strategy and key messages for the campaign.

We designed various digital communications assets for the virtual panels, including the following:

  • Five social media postcards with size adaptation for Twitter, Instagram posts and stories – for this particular product, we provided a selection of quotes for the client based on the interviews of the participants and the writing of the copy-post for each postcard
  • One website banner
  • One digital invitation
  • One Zoom background

Also, we produced five 30 seconds videos with interviews of the participants for digital platforms. We were responsible for advising the client on the approach for the videos and delivered a list of questions for the interviews. For the video production, we created and delivered a guideline for the participants to record themselves with their mobiles. Finally, we edited the five videos with animated plates at the opening and closing of the videos.







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