Production of a digital campaign with youth participants named #NadaNosDetiene
Art direction of the campaign, graphic design of digital assets and video editing.
In May 2020, Aliados por la Niñez launched, in collaboration with UNICEF Panama, a survey with 300 youth participants to get to know their experiences and opinions during the COVID-19 pandemic lockdown. UNICEF Panama asked Phoenix Design Aid to produce a digital campaign to showcase the results of the survey and to promote two virtual panels with youth representatives from different organizations.
Based on the client’s needs, Phoenix Design Aid was responsible for creating a digital campaign under the name #NadaNosDetiene (#NothingStopUs). For this digital campaign, we provided the art direction, including an analysis of the survey results, production of the creative concept, development of the visual identity, an outreach strategy and key messages for the campaign.
We designed various digital communications assets for the virtual panels, including the following:
Also, we produced five 30 seconds videos with interviews of the participants for digital platforms. We were responsible for advising the client on the approach for the videos and delivered a list of questions for the interviews. For the video production, we created and delivered a guideline for the participants to record themselves with their mobiles. Finally, we edited the five videos with animated plates at the opening and closing of the videos.