Stand for game activation.
Conception, production of design, assembly and disassembly of stand.
UNICEF launched Right Runner, a first-of-its-kind game, to commemorate the World Children’s Day and 30 years since the United Nations adopted the Convention on the Rights of the Child. Right Runner is a fast-paced mobile game application to inspire, inform and empower children and young people on their rights.
As part of the launching of the game in Panama, Phoenix Design Aid produced the four days activation of the game at a local shopping centre by designing an interactive stand where children could play the game. Also, the children joined the campaign by signing a wall sharing their rights.
For this project, we provided the concept design for the stand, including the installation of the infrastructure, carpet, furniture, four iPads and its security, TV and a lighting system. Also, we printed the characters of the game in double-wall cardboard. Additionally, we assisted with the daily delivery and collection of the iPads, assembly and disassembly of the stand at the shopping centre.