Page 60 - COP 2016-2017

DIPLOMA

CASE: You have been appointed ambassador to Randers, because we want you to
represent us. We would enjoy being associated with you and what you
represent.
License to support profiling the city and area as whole.
Therefore, we are grateful that you wish to be associated with Randers and
As ambassador to Randers, it is our hope that you will help spread the word
that Randers and its environs is a wonderful place with a lot to offer.
Sincerely,
communicate CSR Claus Omann Jensen
Mayor
to local businesses

CEO, Dennis Lundoe Nielsen, was appointed ambassador to the proves that Randers is a place where the talents are great and
city of Randers, Denmark, during an extraordinary event led by companies skilled. That is what I wish to convey to the outside
City Mayor, Claus Omann Jensen, in February 2017. world,” says Dennis Lundø Nielsen.
Dennis is humbled and proud to receive the appointment, and Dennis will utilize his newly required license to speak by
will do his utmost to fulfill his role as a passionate advocate of communicating the benefits of social responsibility efforts to
Randers and its environs. local businesses.

Dennis is a life-long citizen of Randers – the city in which he was Everyone enrolled in the corps of ambassadors has agreed to
born and raised, and in which he chose to found and situate his promote Randers as a vibrant city surrounded by equally divine
business. As such, he has always lived out the role as a proud areas. Along with the appointment, the ambassadors have
advocate of Randers, which makes it easy for him to fulfill his all been equipped with various material, including the book
new role as ambassador to the city. “Love it or leave it – Randers roundtrip” describing Pie Lerche’s
charming declaration of love to Randers and its people; pins with
“Every time we win large-scale contracts with international UN the inscription “Randers”; and a bunch of material, including a
agencies, it sends the message that SMEs can make it big, if they film on the new city brand, photos, logos and design templates.
work targeted. I am proud that we create work for local designers Dennis has happily continued advocating the greatness of
and graphic artists, while helping to put Randers on the map. It Randers and its environs in his new role as ambassador.

60 | Phoenix Design Aid CSR Report Communication on Progress 2016-2017