Page 56 - COP 2016-2017

Using our influence

to promote sustainability and CSR

Focus areas and compliance Finally, we contributed to the storybook ‘Fairy Tales for a Fairer
World’, which has been conceptualized, written and designed
Sharing knowledge and practices in relation to our CSR and as a creative outreach effort of the Perception Change Project
certifications, allows us to collaborate closely with players, who of the UN Office in Geneva. As such, the book aims to engage
may contribute to and challenge our CSR activities. This allows readers of all ages in the discovery of the 17 Sustainable
us to develop and improve our strategic direction. Development Goals (SDGs) through a collection of worldwide
tales. The tales work together and highlight some of the global
We encourage partners to improve their way of doing business challenges humanity faces today, such as hunger, human rights,
and readily place our expertise at their disposal. discrimination, education, women empowerment, migration
and climate change. The well-known stories, therefore, do not
follow the traditional route; rather they are adapted to fit into
CSR in an educational context the modern-day framework.

PDAid takes pride in sharing CSR related knowledge and “Fairy Tales for a Fairer World” is the product of a multidisciplinary
experiences with educational institutions, students and other and international team. Carolina Rodriguez is Head of the
stakeholders working within the field of corporate social International Geneva Perception Change Project. She came
responsibility. up with the concept for the book and acts as designer and
coauthor. Carolina clarifies the creative thoughts that preceded
PDAid participates in a variety of networks, round table dis- the creative concept.
cussions and conferences, sharing knowledge and experience
on the subjects. For example, we share our knowledge within the “The idea behind the book was firstly to find a creative and novel
field on www.stateofgreen.com and www.danishresponsibility. way of explaining what the SDGs are through well-known stories
dk, and we have contributed to debate meeting arranged by from around the world. The stories have all been strung together
Transparency International Denmark. into a single narrative but they each have multiple entry points that
link up with different development issues. It has been designed as
During the reporting period, PDAid contributed to a study a transmedia project, so readers can scan the book and join online
conducted by Aalborg University, concerning environmental conversations with other readers, fairy tale characters and experts
management in Danish companies. 277 companies contributed from the UN, NGOs and academia.”
to the study with an aim to inspire future work on environmental
management.

56 | Phoenix Design Aid CSR Report Communication on Progress 2016-2017