Page 54 - Sustainability Report 2022

54

UNFCCC
RESILIENCE
FRONTIERS

BRAND IDENTITY

Resilience Frontiers is a UNFCCC initiative The logo radiates universality and symbolic The elements in the logo present the final
that aims to promote actions for humanity vastness and therefore acts as an identifier of goal of a resilient future, while the unique
to attain long-term resilience that builds the methodology and practices used by the icons illustrate the pathway to the goal.
on frontier technologies and regenerative Resilience Frontiers.
principles.

Phoenix Design Aid developed a brand 01Logo 3
identity and guidelines for the Resilience
Frontiers. The refresh of the brand The lockup
introduced a new logo, color palette,
LOGO COLORS
typeface, iconography and design of
templates for presentations and reporting. CMYK 54-4-98-0
RGB 137-184-39
All elements in the brand identity are CMYK 97-93-0-0
RGB 48-45-136
created to help visualize and symbolize the
CMYK 68-34-0-0
initiative’s ethos, core values and goals. RGB 75-146-216
CMYK 82-61-0-0
RGB 61-97-172
CMYK 0-0-0-100
RGB 0-0-0

LOGOMARK LOGOTYPE
Our logomark is anchored by a circle as Our logotype uses CamingoDos Pro,
an important symbol of its universality, the official font of the UNFCCC.
symbolic vastness, and universal That is the only place the font appears.
meaning. Thus, a powerful identifier of For information on our brand
our methodology and practice. typefaces, please refer to page 12.
01Logo 6

Logo versions Favicon
ON BLACK ON WHITE
Brand guidelines
Resilience Frontiers

Regular Regular
34 x 34 px or larger 34 x 34 px or larger

Mini Mini
32 x 32 px or smaller 32 x 32 px or smaller

The favicon is used on digital platforms in browser tab/
history, mobile apps, search bar and social media shares,
etc. Recoloring — using colors from the primary palette —
is only permitted for size 32 x 32 px or smaller.

Phoenix Design Aid ⁄ Sustainability Report 2022