Page 59 - Sustainability Report 2022

59

The Crop Trust ⁄ BRAND IDENTITY

CORPORATE IDENTITY
DESIGN GUIDELINES FOR PRINT & WEB

1.4 | Inspiration 1.2 | Logo
The Crop Trust’s updated branding The Crop Trust logo continues to
is inspired by the colors of nature symbolize a “bank” for protecting
and crops in the field: a clear crop diversity and the long-term
blue sky above fields of healthy, funding of the global system of ex
bountiful crops. situ conservation. But the bank is
now open to also represent the
sharing and use of this diversity
and funding around the world.
The logo can be used in its
vertical or horizontal forms, with
or without the “Crop Trust” name,
as provided. No other versions
or manipulations of the logo are
acceptable.
| 8 | 4

1.7 | Icons 1.7 | Icons

er mi
l
er mi
ing
F
Rice Barley Finger milletletlet l Wheat Yam Agroforestry Andean roots Carrot
F
ing
trees and tubers
Banana / Cowpea Faba bean Grasspea Coconut Edible aroids Eggplant Enset
Plantain
Potato Sorghum Sweetpotato Alfalfa Okra Pea Pigeon Pea Rye
| 11 | 13
1.7 | Icons 1.7 | Icons
Beans Cassava Lentil Maize Small millets Solanum spp. Strawberry 3,f-5#0
Pearl millet Apple Bambara Breadfruit Tea Vanilla Vetch Asparagus
Groundnut
Chickpea -g## Oat Temperate Beet Brassica Citrus Taro
forages vegetables
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