Page 45 - Sustainability Report 2022

45

City of Knowledge affiliation As part of Phoenix Design Aid’s collaboration
agreement with the City of Knowledge community, in
November 2021 CEO Dennis Lundoe Nielsen
In October 2021, Phoenix Design Aid’s Panama participated in a Global Entrepreneurship
subsidiary signed an affiliation agreement with Week event hosted by the City of Knowledge.
the City of Knowledge Foundation, which He spoke about Phoenix Design Aid’s journey
promotes a culture of innovation and social towards sustainability within a broader
change through science and business. Affiliated discussion about how the private sector can
partners in the City of Knowledge community contribute to the achievement of the SDGs.
collaborate through the exchange of ideas in Professionals from a range of companies
order to use information and communication along with entrepreneurs and students
technologies, environmental management, from Panama and the region participated
The team in Panama City. Photo: David Sauceda.
logistics, biosciences and creative industries in the Global Entrepreneurship Week event,
to drive solutions to social challenges. exchanging knowledge, experiences and best
practice in sustainable entrepreneurship.

Phoenix Design Aid’s subsidiary in Panama THE CITY OF KNOWLEDGE
has officially been appointed as a host COMMUNITY
company for Florida State University’s 2022
summer and fall internship programme. The City of Knowledge community
The team looks forward to this experience comprises governmental and
and to playing a role in the development of intergovernmental entities, non-profit
future professionals. The subsidiary will also organizations with a social and cultural
continue to be an active member of the City focus, technological and commercial
of Knowledge community and contribute to innovation companies and high-level
its initiatives around education, innovation educational and research entities.
and social change through information and
communication technologies. https://ciudaddelsaber.org

PIÉNSALO DOS VECES

See the three videos, Ana’s job,
Carmen’s scholarship and Luis’ job here.

Communication for development its creative concept and key visuals to the
projects graphic design of outdoor assets, three 2D
animated videos and merchandise such
Since last year’s sustainability report, the as t-shirts, caps, tote bags and folders,
Panama team has continued to develop and it also produced two radio spots.
its communication for development (C4D)
business area, working on a number Also in the C4D area, the team has been
of communication campaigns. working on a national human development
report which will be published later in 2022.
In the context of the COVID-19 crisis, there Phoenix Design Aid led the art direction of a
has been an increase in human trafficking campaign to promote the report, including
scams, smuggling of migrants and similar the creative concept for two phases of the
dangers. In response, the Panama team art campaign – a teaser followed by an official
directed and produced a campaign known as launch – with key visuals and messages
Piénsalo dos Veces, which translates as Think for both the general public and younger
twice, aimed at helping young Panamanians in audiences. The team also developed
La Chorrera learn to recognize the signs of this and implemented the campaign’s digital
type of fraud. Initially, validation workshops marketing strategy, from graphic design
were conducted with target audiences in of digital assets such as social media
order to establish the campaign’s priority postcards, infographics, animated videos
messages and develop the storytelling, and and GIFs to generating ideas for future
this participatory approach was maintained events, all with the aim of maximizing the
throughout the project. The team applied visibility of the report and its findings.