Page 16 - COP 2016-2017

The PDAid approach to

Corporate Social Responsibility

At PDAid we have a clear strategic intent to base our operations The concept of CSR is included in all major decisions and
on core values and honor obligations towards the communities procedures. Similarly, we consider CSR increasingly important
in which we operate. Certification and industry standards guide in daily operations and strategies, which in effect facilitates
our approach and actions. strong connections to stakeholders, clients and suppliers. In
addition, we embrace the Sustainable Development Goals,
We have achieved certification in the field of environment and work hard to contribute to their fulfillment and to the
according to ISO 14001 since 2004, health and safety man- dissemination of knowledge of the SDGs.
agement according to OHSAS 18001 since 2008, quality
according to ISO 9001 since 2008, and in 2011 PDAid was the PDAid represents a mindset dominated by long-term per-
first graphics agency to receive formal approval of corporate spectives. Thus, we regard our trust-based and long-lasting
social responsibility according to the Danish standard DS 49001, partnerships as a corner stone in our business strategy.
following the ISO 26000 guidelines. In 2016, we received the
trademark license (FSC-C130488) for the production of printed On our quest to influence future leaders and decision makers
material, following the international FSC Standard for CoC™ locally, nationally and globally, we invest our resources in
(Chain of Custody) Certification. As holder of a trademark spreading the CSR message. In this regard, we have successfully
license, we provide a credible guarantee to clients that products, established partnerships with Danish Universities. In addition,
sold with the FSC label, originate from well-managed forests, we have given various presentations and lectures on CSR, and
controlled sources, reclaimed materials, or a mixture of these. have engaged in discussion meetings.

We operate an integrated certified management system, In 2015, we helped found the PDAid Foundation, which aims
covering all of the fields mentioned. Everyday life and working to improve local conditions for young talent in disadvantaged
conditions are consistent with the principles of environmental communities through a structured and global support program.
responsibility, social responsibility and human rights. As such, Through education, financial assistance, personal communication
PDAid complies with laws and general standards of good and mentoring, the foundation supports talented youth in
practice within these areas. Devoting its services exclusively becoming agents of positive change in future corporate and
to international and intergovernmental organizations, and societal management. The Kenyan NGO, Kilimanjaro Initiative,
inspired by the work conducted by international players, we are has been the major inspiration for the concept of the PDAid
committed to promote values of sustainability, environment, Foundation. Read more about the PDAid Foundation case on
community development, human rights, etc. page 44-49.
Our approach to and involvement in CSR activities is considered
A company driven by CSR values and strategic an important competitive resource in our line of business. At
planning the same time, it enables us to run a sound business under
continuous development. PDAid will maintain its commitment
PDAid bases its business concept upon CSR values and and confirms its future support of a variety of CSR-related
continuous development. The primary focus has moved from projects.
“good housekeeping” in the areas of environment, health and
quality to a much broader CSR approach.

16 | Phoenix Design Aid CSR Report Communication on Progress 2016-2017