Page 27 - COP 2016-2017

Current corporate

development initiatives

In an attempt to work beyond traditional business boundaries,
we base our strategic direction on input from the markets in
which we operate – and we do so in close dialogue with our
portfolio of international clients.

Because of our determination and intention to develop our
business and services, a number of focus areas have presented
themselves within the reporting period. These focus areas have
triggered both business development initiatives and strategic
considerations.

Service management and new partnerships

CLIENT SURVEY 2016-17

We conduct quality-based client surveys every three years.
Conclusions pinpoint issues of major importance/concern to
our clients. By directing our attention toward potential areas
of improvement, we are able to align our services with client
expectations.

Journalist and Founder at Rud Relations, Sofie Rud, conducted
client interviews on the behalf of PDAid over the first two months
of 2017. The overall response from our clients turned out to be
predominantly positive:
Journalist, Sofie Rud
• Great knowledge of specifications and
Sofie Rud is an experienced media and communications requirements specific to the UN system
professional with 25 years of hands on experience from • High level of due diligence
both Scandinavia and the US. • Clear communication
• High-quality work
She holds a master’s degree in journalism. Rud also has
solid experience as an adviser on strategic communica- Clients mention the importance of knowing the specifications and
tions and PR in both the public and private sector. requirements of the UN-system, giving credit to the significant
amount of time and effort that PDAid project managers invest
She lives and works in New York as a contributor for the in understanding the UN-system. In addition, clients commend
Danish equivalent to WSJ, Borsen. Before that she held that PDAid qualifies for long-term agreements in the UN-system,
a number of positions in Danish media corporations like pinpointing the importance of the focus and hard work within
TV2, DR, Berlingske Tidende, metroXpress. the fields of CSR and sustainability.

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