Page 25 - COP 2016-2017

Involvement from CEO and the Board of Stakeholder involvement
Directors
The DS 49001 certification requires that PDAid influence
Since the establishment of PDAid, Dennis Lundoe Nielsen business partners and encourage them to think and act in
has been the company’s CEO. Dennis has a strong personal compliance with the principles of CSR.
commitment to sustainability and CSR, and has for several
years publicly advocated for sustainable business management We recognize the importance of bringing our experience to bear
through the support of the UN Global Compact and other on stakeholders and of promoting a collaborative partnership
sustainability programs. Because of his efforts, a number of approach to ensure involvement, dedication and attention from
partners and suppliers have joined the program. Most recently, all parties involved.
PDAid has assisted the Danish design association, Design
Denmark, in joining the UN Global Compact. At the same time, Our team of employees act as internal stakeholders, engaged
Mr Nielsen works in close collaboration with local businesses, in dialogue with management on risk assessments, necessary
the graphic industry and Danish educational institutions to or suggested changes and amendments to the company hand-
promote sustainability and CSR. book, including other relevant information. The chart below gives
an overview of key stakeholders including our assessment of
PDAid enjoys excellent support from a professional and stakeholders’ potential influence on the company.
experienced team of advisors consisting of legal, financial, CSR
and management consultants – all with impressive business
knowledge. Alongside company management, the team of Assessment and selection of major stakeholders
advisors assumes responsibility and supervision of PDAid’s
long-term corporate sustainability strategy and performance. At PDAid, we encourage trade among Danish businesses and
the UN, hoping to contribute to improved product quality,
continuous job creation and environmental improvement in the
third world. In addition, we aim to influence key stakeholders to
integrate and promote CSR.
The CEO informs stakeholders (customers, suppliers and
partners) of our management system, including our approach
to CSR, quality, working environment and climate. Typically,
he will share information during meeting presentation and
handouts such as profile brochures, company Code of Conduct
and Communication on Progress.

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