UNDP Honduras – Creative communication campaign and design

UNDP Graphic Design & Layout Concept Design Communications



About theProject




Product

Creative communication campaign and concept design.

Performance

Concept design, graphic design, video production and artwork.


Description

Phoenix Design Aid has designed a campaign called “Identificate”. The purpose of the campaign was to get the Hondurans to register themselves in the People’s National Registry. The aim was to consolidate the citizens personal information in one data base by creating a new ID card with their personal ID number, birth certificate verification, fingerprint registry, home address, disability, donation of organs, picture and signature.

Phoenix Design Aid developed a creative communication campaign, including the concept design, visual identity, adds for traditional and digital media, graphic design (40 pieces), a 30-second TV add, two 30-second radio add, a 60-second jingle as well as infographics for multiple social media platforms.






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