Logo, brand identity, iconography, toolkit and templates.
Concept development, illustration and graphic design.
Resilience Frontiers is a UNFCCC initiative that aims to promote actions for humanity to attain long-term resilience that builds on frontier technologies and regenerative principles.
Phoenix Design Aid developed a brand identity and guideline for the Resilience Frontiers. The refresh of the brand introduced a new logo, color palette, typeface, iconography and design of templates for presentations and reporting.
All elements in the brand identity are created to help visualize and symbolize the initiative’s ethos, core values and goals.
For example, the logo radiates universality and symbolic vastness and therefore acts as an identifier of the methodology and practices used by the Resilience Frontiers.
The elements in the logo present the final goal of a resilient future, while the unique icons illustrate the pathway to the goal.