New sustainability report: Focus on fair purchase and distribution of COVID-19 vaccines in the developing countries

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Phoenix Design Aid A/S has published a new sustainability report 2020-2021 that places emphasis on one event that will promote fair purchase and distribution of COVID-19 vaccines in the developing countries.

Phoenix Design Aid has released their annual sustainability report, Communication on Progress (CoP) where the 17 Sustainable Development Goals (SDGs) set the agenda for the operation of the company.

Phoenix Design Aid is a member of the United Nations Global Compact and has since 2007 supported the Ten Principles of the United Nations Global Compact. Each year, Phoenix Design Aid reports at the “advanced level” on its progress within four categories: Human Rights, Workers’ Rights, Environment and Anti-Corruption. The reporting covers the period from October 2020 to September 2021.

For Phoenix Design Aid, the company’s sustainability report is much more than reporting. The report acts as a management system for corporate social responsibility, as it illustrates how the company includes corporate social responsibility and sustainability in its daily operations.

We hope that Phoenix Design Aid’s sustainability report can inspire others in relation to sustainability and the SDGs,” says Dennis Lundoe Nielsen, CEO of Phoenix Design Aid, who hopes the company’s stakeholders can benefit from the various articles and stories that the report consists of.

Read the report here: www.phoenixdesignaid.com/cop-2020-2021

Fair purchase and distribution of COVID-19 vaccine
Each sustainability report, that Phoenix Design Aid publishes, consists of various articles that unfold different stories and initiatives that Phoenix Design Aid has been working on during the reporting period. This year, the report features a special story which has a particular meaning for the company.

This year’s sustainability report stands out because of its focus on a major event that will take place in Tanzania in the end of October. The event is called “The Big Climb” which has the purpose of raising funds for a fair purchase and distribution of COVID-19 vaccines, as the developing countries are unfortunately still far behind the industrialized countries.

Phoenix Design Aid and the PDAid Foundation are co-organizers of The Big Climb and have worked closely with the Kilimanjaro Initiative for several years. The CEO of Phoenix Design Aid, Dennis Lundoe Nielsen, will participate in the climb of Mount Kilimanjaro.


About The Big Climb
The Big Climb is organized by the NGO Kilimanjaro Initiative and supported by the UNFCU Foundation. The event brings together 34 climbers who will take a seven-day route (the Rongai route) to climb Kilimanjaro, Africa’s highest mountain, with the goal of reaching the summit on the Global United Nations Day, 24 October.

The Big Climb has established a partnership with, among others, the WHO Foundation, COVAX and the African Union. All the raised funds will be sent directly into the arms of the people who urgently need the vaccine. Each donation of 5 USD will provide a full vaccination to one person.

If you want to support the event, you can send donations via The Big Climb’s website.

About the PDAid Foundation
The PDAid Foundation Association was launched in February 2015 by the CEO of Phoenix Design Aid, Dennis Lundoe Nielsen, and Pia Nielsen with the support of the Kilimanjaro Initiative, headquartered in Kenya. In 2021, the foundation officially became an association.

Through education, financial assistance, personal communication and mentorships, the foundation supports talented young individuals from disadvantaged backgrounds to increase their leadership and management skills and become positive change agents at all levels of society.

Read more about the PDAid Foundation here.

About the United Nations Global Compact
The United Nations Global Compact consists of Ten Principles which provide a common ethical and practical framework for corporate responsibility and are based on international conventions and agreements. The Ten Principles of the United Nations Global Compact are derived from the Universal Declaration of Human Rights, the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work, the Rio Declaration on Environment and Development, and the United Nations Convention Against Corruption.

Read more about the Ten Principles of the United Nations Global Compact here.

About the Sustainable Development Goals (SDGs)
The SDGs consists of 17 goals and 169 targets. The SDGs were adopted by world heads of state and governments at the United Nations General Assembly in New York on 25 September 2015 and mark an ambitious and transformative development agenda. The SDGs were put into force on 01 January 2016 and must be met by 2030 in order to set us on course for a more sustainable development for both people and the planet we live on.

Read more about the SDGs here.


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