About theProject


Logo, brand guidelines, templates for Micorsoft Office, templates for social media and for conference documents. Handbook, report, video, newsletter, web banners, animated social media cards and video. Conference backdrop, roll-ups, posters, banners, and conference package with notebooks, pens, pins and USB sticks.


Brand and visual identity development, graphic design, illustration, artwork, layout, typesetting, animation, video editing and printing.


At the 2020 SWA Finance Ministers’ Meeting (FMM), Ministers of Finance at a regional level were brought together with the objective of developing and strengthening partnerships with finance ministers for smart investments in water, sanitation and hygiene.

The meeting is normally one global face-to-face meeting, but was this year converted to three regional virtual events (one for Latin America, one for Africa and one for Asia) due to global COVID-19 pandemic.

In order to create a branded framework around the FMM, Phoenix Design Aid developed a visual identity and logo type with relevant versions, digital and animated content for e-mail, web and social media, templates for Microsoft office and Mailchimp and design of supporting communication materials.

The visual identity is supported by a visual identity guide that showcases the logo and how it can be used on different platforms and various types of communication materials. The guide also includes different color codes and illustrates examples of the logo in different colors and on different backgrounds.