UN Environment LAC – Communications Campaign

Product

Development of a communications strategy, visual identity, brand guidelines, social media postcards, PowerPoint template, videos, animations and radio pieces.

Performance

Communications strategy, brand identity, graphic design and layout, logo design, social media package, digital design.

Description

Termosolar Panama is a project executed by UN Environment in coordination with Panama’s Ministry of Energy. This project aims to develop the market for solar water heaters benefiting sectors such as health, residential, agribusiness and hotels.

The project seeks to increase investments of clean and renewable energy for the reduction of carbon emissions and the fulfilment of the climate commitments signed by Panama in the Paris Agreement.

Phoenix Design Aid was in charge of:

1. The Implementation of the project’s brand book which included the name of the project, typography, logo, brand values (mission/vision), composition, color palette, brand applications, graphic language, typographic use, photography use, montage in real pieces and graphic pieces explanator.
2. Produced a strategic visibility and awareness campaign in Spanish, including the writing, filming and editing of the following products:

• Three promotional videos for TV and social media (60 and 30 seconds) to educate the consumer of the technology and to make reference to the locations that the technology is installed
• Five promotional radio spots
• Five articles for newspapers and magazines

2. Among others, we provided graphic design and layout services and created the following products:

• One banner/poster
• Social media: six templates for three social media (Instagram, Facebook and Twitter)
• One template for PowerPoint presentations (ten slides)
• One 3-page information booklet
• One magazine master design
• One design master for merchandise with the logo