Event organization for campaign activation.
Event organization with influencers in El Salvador, graphic design package and printing of campaign props.
To commemorate Human Rights Day 2019, the Office of the High Commissioner for Human Rights for Central America gathered influencers and human rights activists to share about human rights in San Salvador, El Salvador to bring change in the country and the region.
During the Human Rights Day, all the influencers stood up for human rights by raising awareness on social media, wearing the campaign t-shirts with messages highlighting that “we are free and equal” outlined in article 1 of the Universal Declaration of Human Rights.
For this project, Phoenix Design Aid provided the recruitment and selection of more than 20 influencers, on-site support and outreach reporting after the event. We also designed the event digital invite and props based on the campaign’s visual identity and an infographic with steps on how to use the campaign t-shirt. Lastly, we also printed the three campaign props worn-out by the influencers during the event.