About theProject


Social Media Toolkit Brochure
Digital Social Media cards in English, Spanish and Chinese
BreatheLife Challenge Logo
BreatheLife Challenge Social Media Badge


Brand Identity, Graphic Design and Layout, Logo Design, Social Media, Digital Design.


BreatheLife is a joint campaign led by the World Health Organization (WHO), UN Environment and the Climate & Clean Air Coalition (CCAC) to mobilize cities and individuals to protect their health and planet from the effects of air pollution. As part of the efforts, they implemented a one-off campaign called the BreatheLife Challenge. This campaign is intended to inspire participants around the globe to commit to using cleaner forms of transport by walking, cycling or using public transport for the distance of a marathon. In this light, we developed a brand identity for the campaign based on a logo, badge/icon and on the animated illustrations that we also produced for BreatheLife. In addition, we developed digital Social Media cards in English, Spanish and Chinese as well as a brochure-like toolkit that users referred to when promoting the BreatheLife Challenge campaign via Social Media.