Creative direction to conceptualize a digital campaign for the launch of the UNDP Accelerator Labs in Panama.
Art direction of the campaign, graphic design of digital assets and a five-minute video.
In 2019, UNDP built the world’s largest and fastest learning network on sustainable development challenges. They started with 60 Lab teams covering 78 countries, and in January 2020 they expanded to Panama where UNDP Panama have launched the Accelerator Labs.
Phoenix Design Aid was responsible for providing the art direction to conceptualize the launch’s digital campaign for Panama which is based on the client’s brand guidelines and adapted to the local context.
The art direction services included the campaign creative concept production using the client’s visual identity and elements. The art direction included an analysis of the needs for the campaign, a slogan for the local audience, a key visual (main campaign image) and messages for the social media campaign.
We designed various digital communications assets, including the following:
Also, we produced a five-minute video that explains the role of UNDP Accelerator Labs in Panama. The video is created with voice-over and consists of a mixture of footage, iconic animations and interviews that were held with distance due to the COVID-19. Please watch the video here.