Annual report, infographics and social media assets.
Concept and graphic design, layout, artwork, infographics design and illustration.
In this project, provided to the Spotlight Initiative, Phoenix Design Aid designed their 2021 Global Annual Report, including a series of 60+ infographics communicating programme activities, achievements and key results. The Spotlight Initiative is supported by the European Union and select members of the United Nations family, and the annual report serves as an important testimony of progress to those partners.
The first step was to define a framework for the infographics that would be unique to the Spotlight Initiative and effectively support all the stories they wanted to tell. This led to a consultation on infographics, classification, advantages, hierarchy, voice and coherence.
Following this, we proposed a hand drawn style, embracing the sensitive topic and combining this with a set of solid icons for clarity and accuracy. By a “mix and match” approach, the combined styles express the distinct essence of the Spotlight Initiative. The agreed principles defined in these first phases were documented in a concept note, which then served as a reference to ensure uniformity in the infographics throughout the project.
In close consultation with the client team and with the main audience in mind, we then created all the infographics and produced the layout and artwork of this near to 350-page report. The deliverables also included a set of refitted infographics branded and ready to use on various social media platforms.
