About theProject


Logo, tagline, style guide and templates.


Concept development, graphic design and illustration.


With the Fifth United Nations Conference on the Least Developed Countries (LDC5) in Doha, Qatar, UN-OHRLLS aims to set a new and ambitious agenda for the world’s most vulnerable and least developed countries and agree on a new and urgent programme of action.

Phoenix Design Aid has had the privilege to develop the logo and tagline for the conference and create a consistent brand identity, illuminating the ambition and innovation of the conference.

It was important to create a modern and clean logomark that can be used across multiple platforms and materials. The logo has an independent feel, but represents the United Nations via the blue color, while the maroon color presents the host country Qatar and the green the environmental agenda.

The task also included creation of a style guide defining the use of the logo and its different versions, fonts and colors together with a graphics toolkit with logo lock-up files in 9 different languages and templates for digital and print branding.