Creative conceptualization and production and implementation of positioning campaign for the National Human Development Report of Honduras.
Art direction of a campaign, development and implementation of a digital marketing strategy, including graphic design for digital assets (social media postcards, infographics, animated videos and GIFs).
The United Nations Development Programme (UNDP) Honduras prepared its National Human Development Report which will be published in 2022.
With this project, UNDP was aiming to position its National Human Development Report as a national reference document, using effective communication and making visible the contribution of young people in the process of building the report. To achieve this, UNDP Honduras requested Phoenix Design Aid’s support in developing a digital strategy that included a positioning campaign targeting two groups: the general public and the youth.
Through this campaign, UNDP expects to generate interest among the population that promote the download and use of the document as a tool to initiate a more sustainable and inclusive future for Honduras.
The art direction included the campaign’s creative concept for two phases of the campaign – a teaser followed by an official launch with key visuals and messages for the general public and the younger audiences.
Phoenix Design Aid designed and implemented the digital strategy to promote the National Human Development Report of Honduras, including the design of all social media postcards, caption copies, infographics, animated videos and GIFs. In addition to this, we also generated ideas for future events and public relation initiatives.