About theProject


Visual identity style guide, toolkit and templates.


Concept development, brand and visual identity, illustration and graphic design.


Cities Alliance is the global partnership that supports cities to foster poverty reduction and sustainable development. During 2020, Cities Alliance’s public communication has undergone a change by increasing the focus on positioning the organization as a major actor in international development as well as raising its profile at a global level.

To help support this change, Phoenix Design Aid provided a brand refreshment, including a new visual identity and a toolkit with logos, graphic files and templates for office use. The refresh introduced a new color palette, new fonts, a graphic brand element, iconography and layout.

The branding guideline aims to help strengthen and harmonize Cities Alliance’s communication across platforms and materials while also acting as an internal guideline for the staff with tips for selection of imagery, writing and content creation.