About theProject


  • Annual Report in English, Arabic and French
  • Annex in English, Arabic and French
  • Brief in folder format with placeholder for USB card – in English, Arabic and French
  • USB Card
  • Animated Explainer Video in English
  • Rewriting/Editing


Brand/Visual Identity, Concept Design, Editing/Writing, Infographic Design, Layout, Map Design, Report Design, Video Editing, Video Graphics, Video Scripting, Video Storyboarding, Animated Videos & Explainers and Visual Media Production.


The Islamic Corporation for the Development of the Private Sector (ICD) funds projects that are aimed at creating competition, entrepreneurship, employment opportunities and export potential, supporting a wide array of industries including finance, infrastructure, Agriculture, manufacturing, and oil and gas while encouraging the development of Islamic finance, attracting co-financiers and advising governments and private sector groups on how to establish, develop and modernize private enterprises and capital markets.

ICD came to Phoenix Design Aid to:

  • Review the ICD Draft version of the Annual Report, then plan and implement a content plan to rewrite and edit the English Annual Report
  • Concept design and lay out the Annual Report, Annex and Brief in English, Arabic and French while applying ICD’s brand guidelines
  • Design graphics and infographics to be presented in both the Full Annual Report, Annex and in an Infographic Brief
  • Design a USB card on which the documents could be stored
  • Produce a 2-minute infographic video highlighting the main messages of the Annual Report

The client expressed great satisfaction with results – the successful rewriting/editing of the report and the interweaving of their brand identity with a modern and tasteful aesthetic across the various materials under a tight deadline.