EBA Learning Hub Visual Identity and Style Guide.
Concept Design, Visual Identity, Graphic design and layout.
The European Banking Authority (EBA) – an independent EU Authority working to ensure regulation and supervision across the European banking sector – needed to establish a visual identity for its online learning platform, the purpose of which is the development of and implementation of online training programs for internal use. Phoenix Design Aid was therefore asked to concept an identity which both stayed true to the overarching EBA identity, as well as communicated a niche identity of accessibility and easy-to-understand learning.
With the established logo and identity in place, Phoenix Design Aid then developed a style guide to ensure that users of the platform would maintain consistency in their process and presentation of training materials, with particular focus on steps to follow when using a customized version of Adobe Captivate.